ENTICE launches “ENTICE on the Mic” video campaign

entice on the mic campaign

ENTICE has launched a new short video campaign called “ENTICE on the Mic”, aimed at making key terminology from the trade–climate–industry policy space easier to understand for broader audiences.

 

Terms like CBAM, EU ETS, carbon leakage, or industrial competitiveness appear frequently in policy debates and media coverage. Yet they are often used without explanation, making it difficult for non-specialists to follow discussions or understand what different policy measures actually mean in practice.

 

Through this campaign, ENTICE colleagues explain common terms and acronyms in short, accessible videos. Each episode focuses on one topic, offering a clear overview of what it means, why it matters, and how it connects to current trade and climate discussions.

 

Watch the videos

More videos will be released throughout the project, covering additional terms and topics that frequently appear in ongoing policy discussions.